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QR Codes – Are They Worth Your Time?
I don’t know about you, but until a few days ago, I didn’t really care too much about QR codes and thought what a huge gimmick they were. These cryptic block shaped hieroglyphics were everywhere and...
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Advertisements Off The Field, Breaking Down The Big Game
Like every other red blooded American I was at a party this past Sunday to watch the big game with my nearest and dearest. We stuffed our bellies with wings, pizza, and chili dip while we all put our...
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Consolidation of Technology in the Marketing Portfolio
Marketing has experienced a shift, moving from an organization that avoided technology to one whose technological budget rivals that of IT. So how did we get here? The Evolution The explosion of...
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Real Time Marketing Technology Reaches Maturity
The evolution of technology has changed the way consumers receive information. The use of the Internet and mobile technology led to a large increase in the number of marketing channels; consumers now...
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What can Marketers learn from Pokémon-GO?
The meteoric rise of Pokémon-GO struck me when my 3 year old daughter began pestering me to download the game to my iPhone. There is something ingenious here for a game born out of one simple idea: To...
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The Future of Social Media – Customized and Connected
Currently, 2.1 billion people are on social media. Social media has played a part in national revolutions, it has created celebrities, and it has connected our world like no other medium has. For...
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The Future of Social Media – Virtual Reality
We asked our consultants how they predict social media will change in the next 20 years. On Monday, we shared our predictions on increased customization and connectivity. In our second post predicting...
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The Future of Social Media – Advanced Capabilities
We asked our consultants to predict the future of social media. And we are sharing our predictions of what we think Social Media will be like in 20 years. In our first two posts in the series, we have...
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The Future of Social Media – User Adoption
Covalent Marketing consultants were asked to predict the future of social media 20 years from now. We’ve shared our predictions with you on advanced capabilities, virtual reality and increased...
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Customer Experience Lessons from Amazon
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” –Jeff Bezos (Founder...
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3 Key Takeaways from the Digital Marketing Summit in Chicago
If you missed the 2017 Digital Marketing Summit in the windy city, or just want to compare notes, here are my 3 key take-aways from the speaker sessions. 1. The old marketing and technology dichotomy...
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